Fleeting or lasting beauty?

In March 2017, People Magazine reported “a woman spends $15,000 on beauty products in her lifetime.” Even more staggering is the value of the entire beauty industry: $382 BILLION globally. [People.com/style/how-much-does-a-woman-spend-on-makeup/]

Or perhaps it shouldn’t be so surprised given what our culture values. Everything from TV/movies to magazine ads and commercials sends the message that we don’t measure up to the beauty standard. Yet the beauty standard is fictional for airbrushing and photo editing software creates images far from reality.

One of Satan’s most effective toods for distracting women, and men too, is to get them to believe the lie they are inadequate but with enough work they can meet the mark. So billions are spent, bodies are altered surgically, and lives are wasted on an effort of futility.

Why so futile? The futility comes from the wrong standard being the focus. God designed every person to be unique and beautiful! Masterpieces [Ephesians 2:10] endowed with great worth and beauty because we were fashioned by His hands. Our value was proven by the great sacrifice Jesus made to redeem each of us!

What standard then should we set our sights on? The author of Proverbs 31 lays out the target-

“Charm is deceptive, and beauty is fleeting; but a woman who fears the Lord is to be praised.” Proverbs 31:30

Our human nature thrives on goals to seek after. No problem there. But why spend our time, money, and energy pursing what is deceptive and fleeting? I want my efforts to be worth it!


Lord, you know what a struggle it is for me to not get sucked into cultures pull in this area. But I want more! More of You! At the end of the day, at the end of my life, I don’t want it said of me- ‘she looked good’ but rather ‘she loved like Christ’.

God, help me to better love my family, my students and peers, and my neighbors today. Help me to encourage others in this more noble pursuit of You. Amen

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